Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08677_Field_TCGG T442.txt

Text File | 1996-04-10 | 931b | 16 lines

reading, or in the exact period at which this particular piece of
information was written down, equally little did he expect his
future readers to be interested in himself.” (p. 114) In the
same way we do not concern ourselves with the authors of the
multiplication table or with the personal lives of natural
scientists. And so it was also when the student undertook to
“imitate” the style of ancient writers.

     Perhaps enough has been said about the nature of
manuscript culture to illuminate the drastic changes in the
relation of author to author and of author to reader in the
Gutenberg years ahead. When the “higher critics” began to
explain the nature of manuscript culture to the Bible-reading
public in the later nineteenth century, it seemed to many
educated people that the Bible was finished. But these people
had lived mainly with the illusions of the Bible produced by print